Atlanta · Seoul · Mumbai · October – November 2024
Global Creator Workshop Series
Brief. Build a hands-on workshop around iPhone, iOS 18, Apple Intelligence, MacBook and iPad for 40+ creators in each of three markets. “Get Up & Glow” became five content-making vignettes, including an edit and recording studio with Apple experts.
Markets3 global markets
Creators40+ per market
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Atlanta · Seoul · Mumbai · October – November 2024
- “Get Up & Glow” — the experience concept, built off Apple's “It's Glowtime” campaign
- Five product vignettes per market showcasing iPhone, iOS 18, Apple Intelligence, MacBook and iPad
- Content-making environments included an edit and recording studio with Apple experts
Owned: Creative concept development · venue sourcing · experience design and build-out · vignette fabrication · technical production · decor and environment · creator hosting and guest experience · multi-market pre-production and on-site execution