Experiential
Selected work.
The brief, what I owned and what happened — across technology, sport, hospitality and luxury automotive.
An accessible Paris summit and hospitality program for Team Visa athletes ahead of the Paralympic Games.
RoleAthlete travel, accessibility and event production
Athletes: 150 moved & housed
A luxury travel partnership that turned Marriott stays into auctionable experiences, exhibitions and live client events at Sotheby’s New York.
RolePartnership and experience production
Bids: 82 on Sealed
A Charleston launch joining the Volvo EX90 with a Sergio Hudson fashion partnership across two guest waves.
RoleFleet, guest and multi-venue production
Guests: 8 media · 8 creators
A two-day creator upfront where leading digital creators presented directly to brand and agency decision-makers.
RoleShow production and creator operations
Room: ~150 executives
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The EMEA launch of Dyson’s Airstrait wet-to-dry straightener, staged in Paris during Fashion Week.
RoleLaunch logistics and guest experience
Moment: Paris Fashion Week
Spanx’s first apparel pop-up series: one shoppable installation transported and rebuilt across three East Coast cities.
RoleTouring production and market operations
Impressions: 1.2B+ press
A two-phase No.3 campaign combining targeted mailers with same-day public sampling in three cities.
RoleMulti-market campaign production
Phase 1: 100 mailers
A two-year series of in-store summer events for media and influencers across four US markets.
RoleIn-store production and guest programming
Markets: 4 per summer
A two-day New York media stay introducing Restylane Eyelight through hospitality, wellness and product education.
RoleSet design and multi-venue production
Format: 2 days, 2 venues
ICON’s SXSW technology showcase, combining a stage program with a live robotic construction demonstration.
RoleCreative strategy and show planning
Moment: SXSW 2024
An RFP concept for an invite-only Chobani and La Colombe showcase; presented as pitch work, not a delivered event.
RoleProposed experience strategy and production plan
Audience: 40–55 invited guests
Connect.
Open to in-house roles in production, program leadership and brand experience strategy, plus select freelance and consulting work.