Summer Showcase — RFP Response
An RFP concept for an invite-only Chobani and La Colombe showcase; presented as pitch work, not a delivered event.
Role
Proposed experience strategy and production plan
Scope
RFP strategy and response · creative concept and mood direction · guest journey design · talent and panel casting · venue exploration and floor plans · branded element and swag design · production plan · budget build · pitch delivery
Scale
Audience: 40–55 invited guests · Format: One-day, invite-only
The concept — Chobani as key to a healthy lifestyle — ran as a single-day journey: Pilates with certified trainer and Start TODAY contributor Raven Ross, a La Colombe café and protein parfait bar for post-workout fuel, a wellness panel with Niel Sandfort, Kathryn O'Connor and third-party experts, closing with media interviews, product stations, latte-art demos and content capture.
The response carried creative development end to end: mood board, palette (loch blue, natural, wood, greenery, night forest green, sunrise), Pilates elements, café and education-station renderings, seating, swag and venue exploration across six New York spaces — Triangle Loft, Natural Light Loft, The Annex on Broadway, Loft 5S+5N Meatpacking, Flatiron Loft and La Colombe at 601 W 27th — each with floor plans, production plan and budget.
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- Chobani and La Colombe portfolio presented as one lifestyle story
- Six New York venues explored with floor plans and spatial studies
- Full concept, creative and budget — pitch work, not a delivered activation