Paris · 2024
Airstrait EMEA Launch — Paris Fashion Week
The EMEA launch of Dyson’s Airstrait wet-to-dry straightener, staged in Paris during Fashion Week.
Role
Launch logistics and guest experience
Scope
On-site logistics · vendor contracting and payments · F&B program · guest experience and hospitality · printed Paris guide · partner coordination
Scale
Moment: Paris Fashion Week · Launch: EMEA debut
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Paris · 2024
- On-site logistics, vendor payments and the full F&B program owned directly
- A bespoke printed Paris guide issued to guests as part of the arrival experience
- Documented publicly by the agency on its own social channels