Max Green

Dyson

An EMEA product launch delivered in Paris when the city's event supply was committed to Fashion Week.

Programs
Paris · 2024

Airstrait EMEA Launch — Paris Fashion Week

Brief. Launch the Dyson Airstrait wet-to-dry straightener to the EMEA market during Paris Fashion Week.

MomentParis Fashion Week
LaunchEMEA debut

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Paris · 2024
  • On-site logistics, vendor payments and the full F&B program owned directly
  • A bespoke printed Paris guide issued to guests as part of the arrival experience
  • Documented publicly by the agency on its own social channels

Owned: On-site logistics · vendor contracting and payments · F&B program · guest experience and hospitality · printed Paris guide · partner coordination

Venue, guest count, attending talent and media, and demo/styling format to be added.

Connect.

Open to in-house roles in production, program leadership and brand experience strategy, plus select freelance and consulting work.