The Long Center, Austin · SXSW · 12 March 2024
Domus Ex Machina
Brief. Build Icon's SXSW showcase as a strategy-led program — scope and creative direction signed off first, then a front-of-house agenda and production budget built against it.
MomentSXSW 2024
BasisSigned SOW
LeadCreative strategy
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2024 · 12 March
- Staged at The Long Center in Austin during SXSW, the week the city is hardest to produce in
- Scope and creative direction signed before spend — the project budget was built against an approved agenda, not the other way round
- Front-of-house agenda and run-of-show owned end to end, from doors through the showcase moments
Owned: Creative strategy · scope definition · agenda and run-of-show · production budget