The Long Center, Austin · SXSW · 12 March 2024
Domus Ex Machina
ICON’s SXSW technology showcase, combining a stage program with a live robotic construction demonstration.
Role
Creative strategy and show planning
Scope
Creative strategy · scope definition · agenda and run-of-show · production budget
Scale
Moment: SXSW 2024 · Basis: Signed SOW · Lead: Creative strategy
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2024 · 12 March
- Staged at The Long Center in Austin during SXSW, the week the city is hardest to produce in
- Scope and creative direction signed before spend — the project budget was built against an approved agenda, not the other way round
- Front-of-house agenda and run-of-show owned end to end, from doors through the showcase moments