Max Green

Lamborghini

Year-round luxury automotive programs, from remote driving routes to four concurrent Monterey Car Week workstreams.

Operations

Warehouse, Assets & Logistics

I direct an external warehouse and logistics team holding the client's entire physical inventory — fabricated build-outs, branded materials, gifting and event stock. Storage, trucking to market, on-site deployment, then reconciliation back into inventory. Vehicle logistics carries its own budget line, market to market.

Creative delivery

External 2D Design Agency

I sit client-side over an outside design agency producing every 2D deliverable on the account — event print and fabrication branding, event identity systems, digital and social content, and on-site customization. I set the scope, hold the timelines, and protect brand standards across all of it.

Programs
Monterey Peninsula, California · 2025 & 2026

Monterey Car Week

Project budget$5M+
Structure4 workstreams

Click any image to view full size

2025
  • Four concurrent workstreams: the villa takeover, The Quail, Polo Storico and partner integrations, sharing one fleet, crew and budget
  • Project budget: $5M+, landing within a fraction of a percent of the client's net target once recoveries were reconciled
  • Post-event close-out with line-by-line variance against the original estimate; Sonus Faber among the integrated partners
2026
  • Added components: Pebble Beach sponsorship and activation, a dedicated Miura heritage program, and Xerjoff partner integration
  • Structured as MCW Villa, The Quail and Miura / Polo Storico

Owned: Villa buyout and multi-day build · fleet and vehicle programming · VIP and dealer hospitality · concours presence · entertainment · fabrication and branded environments · floral, furniture and environmental design · sponsorship integration and partner onboarding · A/V and security · staff and guest housing · transportation · load-in and load-out across a multi-day schedule · close-out and reconciliation

Guest counts, villa property name and load-in day count to be added.

Jackson Hole, Wyoming → Big Sky, Montana · 10–14 July 2026

Esperienza Giro Yellowstone

Format5 days · 4 nights
Guests56 total
Fleet28 guest · 10 staff

Click any image to view full size

2026
  • 28 customers with plus ones — 56 guests total, travelling in 28 supercars with a 10-vehicle staff fleet
  • Jackson Hole loop, Yellowstone transfer and Beartooth Highway loop across the five-day journey
  • Guest management through LUNADA, WaiverForever and Tourboss covering registration, waivers, licence validation, itineraries and route support

Owned: Associate production · location leadership · fleet arrival and hotel receiving · guest movement · route and stop operations · guest registration, waivers and itinerary management · vehicle, fuel and communications planning · hospitality and gifting support

Parker Palm Springs, California · 23–26 October 2025 · Sedona, Arizona · 4–6 October 2024

Esperienza SHEdrives

202560 guests · 4 days
Fleet30 supercars + 10 staff

Click any image to view full size

2025 · Parker Palm Springs, 23–26 October
  • 30 customer supercars and roughly 10 staff vehicles into one valet and staging operation across 13 acres of property
  • Four hours of driving over 193 miles on the scenic day, with pit stop and lunch legs timed against the return
  • Gene Autry Residence Lawn and the Mafiya Suite anchored the on-property hospitality program
2024 · #SheDrivesALambo, Sedona, Arizona, 4–6 October
  • A 48-hour retreat for roughly 80 women owners based at Ambiente in Sedona
  • A 172-mile bull run, an ATV excursion at Munds Park and lunch at Mariposa across the weekend
  • Sold out by mid-August off a dealer brochure developed with Automobili Lamborghini Americas
  • Production coordinator on the on-site team, holding print, premiums and rentals

Owned: Property buyout and room blocks · valet and vehicle staging · drive route and track day planning · guest ticketing and recoveries · brand partnerships and gifting · hospitality and F&B · talent, entertainment and media coordination · reconciliation against self-pay rooms

Southern Utah · 8–23 September 2025

Urus Esperienza Avventura — Zion

Waves5 back-to-back
Fleet15 x Urus SE

Click any image to view full size

2025 · 8–23 September
  • 11–12 customers per wave plus guests, with media joining the opening wave
  • A 15-car Urus SE fleet reset between every wave, including detailing, refuelling and staging
  • Day two runs 103 miles of mixed terrain followed by a 33-mile leg that is almost entirely off-road, plus an optional 85-mile scenic loop
  • Lunches at Wright Family Ranch and a stop at Coral Pink Sand Dunes, both permitted ahead of the run
  • A dedicated fuel trailer carried for the route because there is nothing to rely on out there
  • Production coordinator on the on-site team across the wave rotation

Owned: Permitting for airport, ranch and dunes locations · remote-site production office and storage · off-road route and fleet staging · vehicle detailing and turnaround between waves · guest and staff housing · back-to-back wave reset · fuel and content capture logistics · F&B in a remote market · transportation

1111 Lincoln Road, Miami Beach · 3 December 2025

Miami Art Week

Guests600 through the night
Venue25,000 sq ft, open air

Click any image to view full size

2025 · 3 December
  • 1111 Lincoln Road, seventh floor — the Herzog & de Meuron structure, 25,000 sq ft open air with views across the beach and bay
  • 600 guests across the night, with executive portraits and interviews before doors and the main event 7–10pm
  • Load-in Monday and Tuesday, load-out Thursday, with fabrication, A/V, F&B, print and check-in each held by a named owner
  • Production coordinator on the on-site team, holding the DJ and the sourcing and print scope

Owned: Venue contracting and deposits · open-air build and windwall engineering · reveal staging and show flow · fabrication and large-format graphics · A/V, DJ and entertainment · F&B and vendor management · check-in and guest journey · sourcing and print · load-in and load-out scheduling

Also on the account

Corsa Temerario & STO Track Days · Esperienza Terra · Esperienza Corsa Revuelto Tour · Revuelto presell program · Urus PHEV premieres, New York and Mexico City · Tiger 21 test drives · Dreamhack · Dealer Marketing and Service Manager Meetings · Movember Bull Run · The Bridge Hamptons · NY Lounge · Giro 60th Anniversary · Ad Personam Facelift · Miami Lounge

Connect.

Open to in-house roles in production, program leadership and brand experience strategy, plus select freelance and consulting work.