MaxGreen

Marriott

Luxury Group partnerships built for high-net-worth travellers at Sotheby's and BLADE in New York.

Marriott HNW is the Luxury Group's high-net-worth guest program. I produced the partnerships, environments and live programming that put its hotel brands in front of the people who book their suites.

Programs
Sotheby's New York · Sept & Dec 2024

Marriott × Sotheby's

A luxury travel partnership that turned Marriott stays into auctionable experiences, exhibitions and live client events at Sotheby’s New York.

Role

Partnership and experience production

Scope

Partnership framework and white paper · exhibition vignette production · clienteling programming · masterclass production · artist commission coordination · biddable experience packaging · asset library and photography selects · campaign reporting

Scale

Bids: 82 on Sealed · PR: 43 placements · 3B+ impressions

Outcome

82 bids · 43 press placements · 3B+ campaign impressions

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2024 · Sept & Dec — Sotheby's New York
  • Four biddable travel experiences sold through Sotheby's Sealed — Whiskey Reverie, Alexander McQueen Discovery, Geneva Grandmasters and A Taste of France, the first travel experiences the auction house had put to bid
  • A sculptural food installation by artist Laila Gohar commissioned for December Luxury Week, briefed, budgeted and produced to survive a room, a schedule and a camera
  • A Watches & Whiskey masterclass at The Ritz-Carlton NoMad, paired with clienteling moments across the Luxury Group brands
  • 82 bids on the Sealed platform, 43 press placements and 3B+ impressions across the campaign
BLADE West Side Lounge, New York · Summer 2024

Marriott × BLADE

A summer residency placing six Marriott Luxury Group hotel brands inside BLADE’s Manhattan helicopter lounge.

Role

Partnership activation and hospitality production

Scope

Partnership activation · custom trunk fabrication, build drawings and screen content · lounge environment and floral program · bar residency, cocktail, glassware and menu program · VIP guest journey design · brand ambassador and bartender staffing, uniforms and talking points · gifting strategy, sourcing and fulfilment at scale · travel guide design and print production · launch timeline and channel coordination · vendor and printer management

Scale

Brands: 6 in portfolio · Gifting: 7,000+ flyers · Guest benefit: 20% preferred pricing

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2024 · Summer — BLADE West Side Lounge
  • Six hotel brands in one environment, with distinct touchpoints held inside a single Luxury Group story
  • A suite steamer trunk as the centrepiece, configured by brand with built panels, internal lighting and screen content
  • Drink by Destination bar residency, custom glassware and printed menus alongside a working JW garden
  • Gifting planned against 7,000+ BLADE flyers, plus preferred pricing and tarmac-to-hotel benefits for suite guests

Connect.

Open to in-house roles in production, program leadership and brand experience strategy, plus select freelance and consulting work.