Los Angeles · New York · Chicago
No.3 Sampling Campaign
A two-phase No.3 campaign combining targeted mailers with same-day public sampling in three cities.
Role
Multi-market campaign production
Scope
Campaign production across three markets · mailer design and fulfilment · influencer and stylist seeding · field team and stock management · same-day multi-market execution
Scale
Phase 1: 100 mailers · Phase 2: 3 cities, one day · Volume: 15,000+ per city
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Two phases
- A cake mailer to 100 recipients — influencers, stylists and social media personalities, seeded ahead of the public hand-out
- Three cities live on the same day — Los Angeles, New York and Chicago, each running its own hand-out team and stock
- Over 15,000 samples handed out per city on day one of the in-person phase
- The mailer set the story and the hand-out scaled it, so the public phase landed into conversation that was already running