Aritzia × Lamborghini · Partnership Gifting
Aritzia × Lamborghini SHEdrives
Aritzia gifting developed for Lamborghini SHEdrives, bringing a fashion partnership into the guest journey through product selection, coordination and delivery.
Highlights
- Aritzia gifting for Lamborghini SHEdrives
- Partner and product coordination
- Delivery integrated into the guest experience
The partnership
Fashion gifting inside an automotive program
The collaboration connected Aritzia with SHEdrives through gifting developed for the program's guests, extending the experience beyond the drive itself.
What I produced
Partner coordination through delivery
My scope covered partner coordination, product selection and delivery into the program, aligning gifting with the wider SHEdrives guest journey.
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Connect.
Open to in-house roles in production, program leadership and brand experience strategy, plus select freelance and consulting work.