Dyson · Print & Hospitality
Dyson Paris Guide
An eight-page Paris travel guide produced for guests joining Dyson's Airstrait™ launch during Paris Fashion Week in February 2024. The publication paired the product welcome with a locally informed edit of the city, making practical hospitality part of the launch experience.
Project snapshot
- Dyson Airstrait™ launch
- Paris Fashion Week · February 2024
- Eight-page printed guest publication
- Beauty, dining, culture, fitness and shopping
- Research, writing, design coordination and print production
The launch
A useful welcome to Dyson in Paris
The opening page welcomed guests to the launch of the Dyson Airstrait™ straightener and introduced the product's wet-to-dry air technology, alongside Dyson's wider beauty research and development story. The guide then shifted from brand welcome to a practical edit of Paris for the days around the event.
The city edit
Paris through a fashion-and-technology lens
Developed closely with lifestyle journalist Philippine Darblay, the guide curated places described as recent, innovative and closely connected to fashion and technology. Recommendations covered beauty and relaxation, food and drink, arts and culture, physical activities, and shopping.
The content combined local context with useful guest details: addresses, social handles, advance-booking advice, transport guidance and selected partner offers. The final page brought the recommendations together on a numbered city map alongside the guest hotels and event venue.
What I produced
Research through printed delivery
My scope covered research, writing to Dyson's brand voice, design coordination and print production. The finished publication turned city information into a considered hospitality object that guests could use throughout the launch program.
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Connect.
Open to in-house roles in production, program leadership and brand experience strategy, plus select freelance and consulting work.