New York · 18–19 July 2023
Eyelight US Launch — AWAKEN
A two-day New York media stay introducing Restylane Eyelight through hospitality, wellness and product education.
Role
Set design and multi-venue production
Scope
Set design and renderings · decor and lighting · floorplan · venue coordination across both properties · guest rooming and movement · media hospitality · post-mortem
Scale
Format: 2 days, 2 venues · Audience: Beauty editors · Lead: Set design
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2023 · 18–19 July
- Two venues in one program — Casa Cipriani in the Financial District for night one, Spring Studios in Tribeca for the morning after
- Room drops, arrivals and a welcome reception at Casa Cipriani, with overnight stays and a full room block for visiting editors
- A wellness session and product demonstration in Spring Studios' Studio 5, running 9:00am to 11:15am on day two before departures
- Built on the AWAKEN concept — the launch platform for Eyelight, carried through set design, renderings, decor, lighting and floorplan
- Editors moved between venues on one coach call, so the second day started on time