Max Green

Spanx

One touring retail build delivered across New York, Washington D.C. and Miami in 30 days.

Programs
Hudson Yards, New York (Oct 27) → The Wharf, Washington D.C. (Nov 4) → Miami (Nov 11) · Fall 2023

East Coast Pop-Up Tour

Spanx's first apparel pop-up series at Hudson Yards, The Wharf and Miami, using Nkosi Ndlovu's interactive art to turn the collection into a shoppable installation.

Impressions1.2B+ press
Coverage76 pieces
Attendees93 media & influencer
Route3 cities in 30 days

Click any image to view full size

Hudson Yards, New York (Oct 27) → The Wharf, Washington D.C. (Nov 4) → Miami (Nov 11) · Fall 2023
  • Spanx's first-ever apparel pop-up series — three east coast markets inside 30 days
  • Shoppable art installation by Nkosi Ndlovu, the Nigerian-Australian conceptual artist, wrapped through the retail environment
  • The same activation kit struck, transported and rebuilt in each market
  • Production assistants, brand ambassadors and line-filler staff at every stop

Owned: Multi-city tour logistics · touring kit fabrication and transport · artist installation coordination · per-market staffing and training · brand ambassador management · queue and guest flow · regional and national press outreach · earned media reporting

Miami venue name and per-city guest counts to be added.

Remedy Place, New York · May 2025

Spanx Media Event

Brief. Produce a New York press event inside Remedy Place, a working social wellness club rather than a conventional event venue.

VenueRemedy Place
TimingMay 2025
Spanx
Spanx Media Event
Image pending
Remedy Place, New York · May 2025
  • A social wellness club, not an event venue — a working members' space
  • A dedicated print production package produced for the event
  • Tracked through a 2025 press coverage tracker after the fact

Owned: Venue production · print and branded collateral · media hospitality · run-of-show · press and content moments · coverage tracking

Media guest count, programming detail and named attendees to be added.

Product and gifting · New York

Met Gala Seeding Kit

Brief. Develop a fixed-date Met Gala seeding kit across concept, packaging, kitting and delivery.

FormatSeeding kit
DeliveryFixed date
Spanx
Met Gala Seeding Kit
Image pending
Product and gifting · New York
  • Concept, packaging design and fabrication as the deliverable
  • Seeding strategy — recipient list logic and tiering
  • Kitting, assembly and delivery into a date that cannot move

Recipient count, kit contents, packaging specification and delivery window to be supplied.

January 2025

Winter Showroom Market

Brief. Build the January 2025 winter showroom around the merchandising, buyer journey and media presentation.

TimingWinter market
FocusShowroom environment
Spanx
Winter Showroom Market
Image pending
January 2025
  • Mannequin styling built for the product presentation environment
  • Digital screen content produced for the showroom
  • Stylist coordination through the market run

Owned: Showroom environment and merchandising · digital screen content · stylist coordination · buyer and media guest experience · production execution

Showroom location, market dates and buyer/media attendance to be added.

Connect.

Open to in-house roles in production, program leadership and brand experience strategy, plus select freelance and consulting work.