MaxGreen

Spanx

One touring retail build delivered across New York, Washington D.C. and Miami in 30 days.

Programs
Hudson Yards, New York (Oct 27) → The Wharf, Washington D.C. (Nov 4) → Miami (Nov 11) · Fall 2023

East Coast Pop-Up Tour

Spanx’s first apparel pop-up series: one shoppable installation transported and rebuilt across three East Coast cities.

Role

Touring production and market operations

Scope

Multi-city tour logistics · touring kit fabrication and transport · artist installation coordination · per-market staffing and training · brand ambassador management · queue and guest flow · regional and national press outreach · earned media reporting

Scale

Impressions: 1.2B+ press · Coverage: 76 pieces · Guests: 93 media & influencers · Route: 3 cities in 30 days

Outcome

1.2B+ press impressions · 76 pieces of coverage

Click any image to view full size

Hudson Yards, New York (Oct 27) → The Wharf, Washington D.C. (Nov 4) → Miami (Nov 11) · Fall 2023
  • Spanx's first-ever apparel pop-up series — three east coast markets inside 30 days
  • Shoppable art installation by Nkosi Ndlovu, the Nigerian-Australian conceptual artist, wrapped through the retail environment
  • The same activation kit struck, transported and rebuilt in each market
  • Production assistants, brand ambassadors and line-filler staff at every stop

Miami venue name and per-city guest counts to be added.

Remedy Place, New York · May 2025

Spanx Media Event

A New York press event produced inside Remedy Place, an operating members’ wellness club.

Role

Venue production and media hospitality

Scope

Venue production · print and branded collateral · media hospitality · run-of-show · press and content moments · coverage tracking

Scale

Venue: Remedy Place · Timing: May 2025

Spanx
Spanx Media Event
Image pending
Remedy Place, New York · May 2025
  • A social wellness club, not an event venue — a working members' space
  • A dedicated print production package produced for the event
  • Tracked through a 2025 press coverage tracker after the fact

Media guest count, programming detail and named attendees to be added.

Product and gifting · New York

Met Gala Seeding Kit

A fixed-date Met Gala gifting package developed from concept and packaging through assembly and delivery.

Role

Product seeding and production

Scale

Format: Seeding kit · Delivery: Fixed date

Spanx
Met Gala Seeding Kit
Image pending
Product and gifting · New York
  • Concept, packaging design and fabrication as the deliverable
  • Seeding strategy — recipient list logic and tiering
  • Kitting, assembly and delivery into a date that cannot move

Recipient count, kit contents, packaging specification and delivery window to be supplied.

January 2025

Winter Showroom Market

A winter showroom environment designed around merchandising, buyer movement and media presentation.

Role

Showroom production and merchandising

Scope

Showroom environment and merchandising · digital screen content · stylist coordination · buyer and media guest experience · production execution

Scale

Timing: Winter market · Focus: Showroom environment

Spanx
Winter Showroom Market
Image pending
January 2025
  • Mannequin styling built for the product presentation environment
  • Digital screen content produced for the showroom
  • Stylist coordination through the market run

Showroom location, market dates and buyer/media attendance to be added.

Connect.

Open to in-house roles in production, program leadership and brand experience strategy, plus select freelance and consulting work.