The Glasshouse, New York · 27–28 March 2025
Spotter Upfront / Creative Showcase 2025
A two-day creator upfront where leading digital creators presented directly to brand and agency decision-makers.
Role
Show production and creator operations
Scope
Venue production · stage and set · A/V and content playback · creator and talent management · presentation and run-of-show · executive hospitality · branding and environment · two-day load-in and show operation
Scale
Room: ~150 executives · Format: 2 days, 13 creators
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The Glasshouse, New York · 27–28 March 2025
- First of its kind — a creator-led upfront, structured like a television one
- Amazon, Disney, Shopify, Uber and Airbnb among the brand and agency teams in the room
- MrBeast, Dude Perfect, Ryan Trahan, The Try Guys, Michelle Khare and eight more presenting in person, on camera and via sizzle reels