MaxGreen

Sunglass Hut

Two summers and two holiday seasons of in-store activations, gifting and influencer programming across New York, Los Angeles, Chicago and Miami.

Programs
New York · Los Angeles · Chicago · Miami · Summer 2024 & 2025

Summer In-Store Program

A two-year series of in-store summer events for media and influencers across four US markets.

Role

In-store production and guest programming

Scope

In-store production · activation build · gifting strategy and fulfilment · media and influencer hosting · vendor management

Scale

Markets: 4 per summer · Run: 2 years · Format: In-store + gifting

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Summer · 2024 & 2025
  • Four markets, two years running — New York, Los Angeles, Chicago and Miami, each store programmed as its own event
  • A piercing bar, a charm bar and custom sunglass cases as the in-store activations, so guests left with something made for them
  • Gifting for media and influencers built into every market, alongside food and drinks programmed through each event
  • Run in collaboration with the BMF PR and events team across both summers
Los Angeles · New York · Miami · Nov–Dec 2024

Holiday Season

Four hosted holiday retail events delivered across three cities in less than one month.

Role

Multi-event production and partner coordination

Scope

Four-event holiday calendar · talent and partner coordination · in-store production and build · gifting and swag · F&B · collateral and signage · run-of-show

Scale

Events: 4 · Cities: 3 · Window: Nov–Dec 2024

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2024 · 12 November – 6 December
  • LA Friendsgiving, 12 November — Nichelle Hines hosting 20 to 30 of her friends for a private in-store shopping evening at Sunglass Hut Beverly Drive, with gifting, discount codes and light bites
  • Barstool Sports × Sunglass Hut Soho, 13 November — a meet-and-greet with Brianna LaPaglia and Grace O'Malley, goody bags for the first 20 arrivals, holiday bites and festive sips
  • Bryant Park Holiday, 19 November — talent skating the rink for content against Midtown's lights, with holiday snacks and spiced apple mules after
  • Miami in-store, early December — a OneSight gifting moment closing out the season

Connect.

Open to in-house roles in production, program leadership and brand experience strategy, plus select freelance and consulting work.