Charleston, South Carolina · 13–18 October 2025
Volvo x Sergio Hudson Launch
A Charleston launch joining the Volvo EX90 with a Sergio Hudson fashion partnership across two guest waves.
Role
Fleet, guest and multi-venue production
Scope
Fleet planning, staging and returns · multi-venue load-in and load-out · guest arrivals, rooming and journeys · drive route planning · fashion fittings and presentation support · catering and hospitality · gifting, sourcing and print · asset management
Scale
Guests: 8 media · 8 creators · Fleet: 14 x EX90
Click any image to view full size
2025 · 13–18 October
- An August content shoot in Charleston with Sergio Hudson, his mother and a local model alongside the EX90, shot to carry the launch
- A limited-edition car coat and belt designed around the EX90's materials and the brand's 70th anniversary
- Three venues running at once — the hotel, a studio for fittings and the Fashion Fika reception, and a villa on Kiawah for the drive lunch
- Personalised fittings, a design presentation and a Fashion Fika dinner built into each wave before the drive day
- Vehicles drawn in from Los Angeles, New York, Atlanta, Chicago, Denver and beyond, staged, allocated and returned inside the same ten-day window