Charleston, South Carolina · 13–18 October 2025
Volvo x Sergio Hudson Launch
Brief. Launch the EX90 and a fashion partnership at once, to sixteen guests who are there to write and film about it.
Guests8 media · 8 creators
Fleet14 x EX90
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2025 · 13–18 October
- An August content shoot in Charleston with Sergio Hudson, his mother and a local model alongside the EX90, shot to carry the launch
- A limited-edition car coat and belt designed around the EX90's materials and the brand's 70th anniversary
- Three venues running at once — the hotel, a studio for fittings and the Fashion Fika reception, and a villa on Kiawah for the drive lunch
- Personalised fittings, a design presentation and a Fashion Fika dinner built into each wave before the drive day
- Vehicles drawn in from Los Angeles, New York, Atlanta, Chicago, Denver and beyond, staged, allocated and returned inside the same ten-day window
Owned: Fleet planning, staging and returns · multi-venue load-in and load-out · guest arrivals, rooming and journeys · drive route planning · fashion fittings and presentation support · catering and hospitality · gifting, sourcing and print · asset management